14/10/2013

Pride In Print welcomes new patrons

Pride In Print welcomes new patrons

Article source: http://www.i-grafix.com/new-zealand/pride-in-print-welcomes-new-patrons/

New Zealand’s premier print and packaging event has received a welcome boost with the appointment of two new patron companies; APM New Zealand and Norske Skog Australasia.

Pride In Print Awards organisers say this means that the campaign for the 2014 event can stride ahead on an enhanced footing. Sue Archibald, manager for the Pride In Print Awards manager, says the respective fields of expertise and knowledge brought by the new appointees would provide great complement to the existing patrons team. She says, “It is fantastic to have our patrons number expanded to six. These are two well established and respected companies in our industry. They are considered an ideal fit to the offering of our existing patrons and we welcome the sage input they will have in taking our campaign onto the next level.”

Alex Peters (pictured right with wife Yvonne) says he and his family-operated company feel honoured with the appointment. He says, “January 18, 2014 is our 25th year in business as used machinery dealers so it is quite momentous for us. The print industry has been very good to us and, having been a sponsor for almost the entire existence of Pride In Print. I’ve always felt it was good and right as a supplier to give something back to the industry.” Describing the main strength of Pride In Print as being the, “main driving force to bringing the industry together on an annual basis,” he says he looks forward to working with the team and making his own personal contribution. He says, “The question of patronage was asked of all family members and all were in favour of it. We see it as a form of acknowledgment of us from our industry peers, so I guess embarking on the role is acknowledgement from us back to the industry.”

Willie Townend (pictured left), general manager of Norske Skog, says the appointment as patron coincides with the company’s evolution into a supplier of an increasing range of papers. He says, “We now have an expanded product profile with our customer base and given that context it is appropriate to take a more senior role in the industry.”

He looks forward to developing a better understanding of the inner workings of the campaign and making a positive contribution. He describes the two key attributes of Pride In Print as “encouraging and promoting excellence, and providing a wonderful networking opportunity. Competition to be the best is always going to bring out the best in people. But also, it encourages people to take pride in their work and I think from a society and industry point of view that can only be good. If people are committed, focused and producing good quality work that is in everyone’s interests.”

Sue Archibald agrees, concluding, “I am looking forward to working with the new team to make 2014 the biggest and brightest awards programme to date.”